Product Testing
Validate Designs Before You Scale
For Innovation Teams, Product Development, and Strategic Builders
The Challenge Introducing new floor plans, options, or amenities at scale is high-risk. Once a design decision is made, it multiplies across dozens or hundreds of homes. Floor plans and static visuals don't reveal how spaces actually feel. Feedback often comes too late to prevent costly downstream changes that affect margins, schedules, and buyer satisfaction.
The Solution Validate new plans, options, and configurations in immersive 3D before committing to full production rollout. Test layouts with internal stakeholders, potential buyers, and field teams before standardizing across communities.
Business Outcomes
De-risk product decisions before they scale
Make informed commitments before capital deployment
Reduce downstream changes across multiple homes
Increase confidence when standardizing product lines
Minimize portfolio-wide impacts from design missteps
Who It’s For
Production Builders:
Production builders introducing new floor plans that will be built dozens or hundreds of times across communities. Test with real buyers in 3D before committing capital to validate demand and refine designs while changes are still affordable.
Developers Testing Amenity Packages & Layouts:
Developers making million-dollar decisions about amenity configurations, unit mix, or community layouts that are permanent once built. Visualize different scenarios in 3D, gather stakeholder feedback, and commit to final designs with validation behind decisions.
Innovation Teams Evaluating Design Options:
Innovation teams with opportunities to improve product offerings but need proof for leadership buy-in, not just enthusiasm. Build business cases with 3D validation—test concepts with buyers, collect data, and present to executives with evidence that innovation will perform.
Investors & Lenders Evaluating Projects:
Investors and lenders making million-dollar funding decisions based on inadequate visualization—2D plans and basic renderings that don't reveal true design quality or market positioning. Require developers to present projects in immersive 3D during due diligence to assess quality, compare opportunities, and make better investment decisions.
