Sell It Before You Build It
Sell the Vision Before You Build it with DBXR Comprehensive Marketing Solutions
For Production Builders, Spec Builders, and Sales Teams
The Challenge Selling unbuilt homes is inherently difficult. Floor plans require interpretation. Static renderings lack depth. Physical model homes are expensive, inflexible, and slow to build. This creates buyer hesitation, extended sales cycles, and lost momentum.
The Solution Create immersive, walkable experiences of homes before construction begins. Buyers explore spaces at full scale, understand layouts intuitively, and make decisions with confidence—all without waiting for a physical model home.
Business Outcomes
Sell inventory earlier in the construction cycle
Reduce capital tied up in model homes
Accelerate buyer decision-making
Increase sales velocity across multiple communities
Eliminate redundant workflows between sales and marketing
Save thousands annually by eliminating rendering vendor costs
Generate marketing images on-demand for websites, brochures, and social media
Who It’s For
Spec Builders:
Showcase unbuilt homes and give buyers a reason to say yes sooner. Instead of waiting for a model home to be complete, buyers can explore every detail virtually, helping you presell homes and move inventory faster.
Custom Home Builders:
Help clients make design decisions with confidence. When clients can see how their layout, selections, and finishes come together before construction, they’re more certain — and that means fewer changes, less rework, and smoother builds.
Production Builders:
Save the cost and waste of building multiple model homes. With Design & Build XR, your entire plan catalog becomes a digital model library that clients can walk through anytime, anywhere. It’s scalable, consistent, and easy to update when plans change.
