A Competitive Advantage for Builders: Turning Floor Plans into Interactive Sales Tools
Standing out in a competitive market
Homebuyers today want more than a floor plan or a static rendering — they want to experience their future home before they commit. Builders who offer that kind of immersive experience earn trust faster and close deals sooner.
Bring your designs to life
Design & Build XR helps builders transform every plan into an interactive, real-scale walkthrough. We can take your 2D floor plan and make it a 3D model, or we can work with most 3D modeling software your team already uses.
Once built, clients can explore their future home on a phone, tablet, or large display. They can move through rooms, understand the flow, and truly picture themselves in the space — long before the first foundation is poured.
Why it works
No more guesswork: Clients know exactly what they’re buying.
Stronger engagement: Buyers spend more time exploring designs and sharing them with others.
Increased confidence: When people can see it, they believe it — and that leads to faster decisions.
Instead of relying on imagination, you’re giving buyers a realistic experience that builds trust and excitement.
A smarter alternative to model homes
Traditional model homes are expensive to build and maintain. With Design & Build XR, you can present your entire library of home designs digitally. Each plan becomes a fully immersive model that’s easy to access from anywhere — perfect for sales centers, community previews, and client presentations.
Sales insights that drive results
Every interactive model can track engagement, so you know which plans are most popular and how buyers interact with them. These insights help your sales team focus on what matters most to clients and close more deals with confidence.
Call to action
Showcase your homes in a way that connects and converts.